By Navdeep Sodhi | January 1, 2009

2009: The Year of Making the Right Choices

2009 may well be the year when executives and their pricing organizations choose to focus on due diligence and operational controls. As companies are grasping for straws in this tough economy, managers are scrutinizing their pricing and other business practices to fix problems and loopholes. After years of economic boom, the rapid downturn appeared like [...]

By Navdeep Sodhi | December 14, 2008

What Six Sigma Pricing Is and Is Not

How can six sigma apply to pricing strategy – Six Sigma is good only for repetitive processes?
How can quality tools change the way companies (should) look at their pricing organization which is often distributed in marketing, sales, supply chain, finance and other functions?
What is Six Sigma Pricing?
I look for the nearest soapbox whenever I get [...]

By Navdeep Sodhi | September 16, 2008

Who Owns Pricing?

The Pricing Czar is dead. He lies in state with other forgettable organizational models propounded by consultants and academics. The idea behind this model, an all-powerful person could enforce unquestionable discipline, simply does not fit with human nature. Historically, people have given in to autocracy but have always revolted against it to find themselves in [...]

By Navdeep Sodhi | July 4, 2008

Gentle, Responsive and Effective Organizations

It is July 4th – Independence Day for the United States. It just feels right to talk about uniting employees for the greater good of their companies. The sizzle of barbecues is somewhat subdued this year with the number of jobless exceeding 8.5 million in the United States. As thousands more worry about pink slips, [...]

About the Author


Navdeep Sodhi is a pricing practitioner and co-author ofSix Sigma Pricing. His prior global experience, as practitioner and consultant, spans airlines, chemicals, medical device, B2B manufacturing, and outsourced service industries. He is past recipient of the Award of Excellence from the Professional Pricing Society. He has published several articles on pricing strategy and execution in reputed journals including theHarvard Business Review. He has an MBA from Georgetown.

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