Archive for April, 2009

By Navdeep Sodhi | April 22, 2009

Green Products Greener Profits

Environmental consciousness is getting notice from manufacturers and retailers as they prepare to tap the burgeoning demand with innovative products and services and also modify their value message to customers. After all, green initiatives hold the promise of gaining market share with customers who identify value with earth-friendliness…

About the Author


Navdeep Sodhi is a pricing practitioner and co-author ofSix Sigma Pricing. His prior global experience, as practitioner and consultant, spans airlines, chemicals, medical device, B2B manufacturing, and outsourced service industries. He is past recipient of the Award of Excellence from the Professional Pricing Society. He has published several articles on pricing strategy and execution in reputed journals including theHarvard Business Review. He has an MBA from Georgetown.

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