Archive for February, 2009

By Navdeep Sodhi | February 28, 2009

Plan Pricing Promotions For Survival and Profit

In this global recession, retailers and manufacturers are frantically trying to fire up demand with aggressive price promotions. But companies who fail to do adequate due diligence before launching promotions may find themselves pushed to the brink. The liquidation of Circuit City and bankruptcies of several other retailers after a single disappointing holiday season should [...]

By Navdeep Sodhi | February 12, 2009

What We Do

Many companies have developed solid pricing strategies and sales services – but without equally good pricing operations, these actions cannot deliver to full potential. The goal of pricing operations is to consistently control price deviations in transactional pricing over time and across customer segments. This goal of ensuring the prices are not too low or [...]

About the Author


Navdeep Sodhi is a pricing practitioner and co-author ofSix Sigma Pricing. His prior global experience, as practitioner and consultant, spans airlines, chemicals, medical device, B2B manufacturing, and outsourced service industries. He is past recipient of the Award of Excellence from the Professional Pricing Society. He has published several articles on pricing strategy and execution in reputed journals including theHarvard Business Review. He has an MBA from Georgetown.

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