Archive for January, 2009

By Navdeep Sodhi | January 1, 2009

2009: The Year of Making the Right Choices

2009 may well be the year when executives and their pricing organizations choose to focus on due diligence and operational controls. As companies are grasping for straws in this tough economy, managers are scrutinizing their pricing and other business practices to fix problems and loopholes. After years of economic boom, the rapid downturn appeared like [...]

About the Author


Navdeep Sodhi is a pricing practitioner and co-author ofSix Sigma Pricing. His prior global experience, as practitioner and consultant, spans airlines, chemicals, medical device, B2B manufacturing, and outsourced service industries. He is past recipient of the Award of Excellence from the Professional Pricing Society. He has published several articles on pricing strategy and execution in reputed journals including theHarvard Business Review. He has an MBA from Georgetown.

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