Archive for February, 2008

By Navdeep Sodhi | February 3, 2008

Pricing Strategy and Pricing Operations

Pricing activities affect or are executed by different people in a company where a shared understanding of purpose is as critical as the lifeline of the company itself. It is surprising how many business leaders believe that the price of a product or service is just math done by or one or two people as [...]

About the Author


Navdeep Sodhi is a pricing practitioner and co-author ofSix Sigma Pricing. His prior global experience, as practitioner and consultant, spans airlines, chemicals, medical device, B2B manufacturing, and outsourced service industries. He is past recipient of the Award of Excellence from the Professional Pricing Society. He has published several articles on pricing strategy and execution in reputed journals including theHarvard Business Review. He has an MBA from Georgetown.

Pricing Events